That's a great question you ask and it's a very difficult one to answer because the movement of audience has been very gradual. The movement of advertising dollars has been very gradual. We have had to endeavour to meet the audience where it wants to see our product, when it wants to see our product. We have been pivoting resources to digital over the course of the last number of years. Quite proudly, I think we've been doing it very successfully. As I said in our opening statement, we are the number one digital publisher in this country. That was not the case two years ago at all. We weren't even close.
News continues to be a very labour-intensive business. It's labour-intensive on the broadcast side because of continued exhibition requirements that we must make as a result of conditions of licence. The hidden component of its labour intensity on the digital side is that every digital platform requires the manipulation of the product so that it fits from a display standpoint. It's not as simple a process as creating a single news story and firing it out on multiple platforms. Every step of the way, every individual platform requires some degree of customization.