I'm glad you've asked this question. I think there are a couple of critical points that need to be made about the $8 million we receive. We, and all recipients of the Google dollars, don't necessarily receive that to prop up legacy media. We receive that as compensation for those particular platforms utilizing content we produce.
The other key component or part to my responding to your question is that we don't receive $8 million because we're Bell. We don't receive $8 million because we asked for $8 million—