I have a different view of the Meta situation. I think they used Canada for theatre. Meta has been backing away from news globally. My publishing colleagues in many different geographies around the world have all experienced significant drops in traffic referrals from Meta, and specifically Facebook, which peaked in 2018.
Facebook—Meta—was moving away from news, and Canada just presented a moment at which it could be dramatic about it, make some noise and create a false impression about the value of their platform and the importance of it. It was part of a global strategy they were rolling out, and we were just a convenient pawn in a narrative they were creating.
