The impact on traffic from Facebook was most notable in our community sites.
We developed a number of fairly robust community groups, discussions and traffic channels that were built on reliance on Facebook, and we have had to work very hard to replace that lost traffic—we've done so successfully—and to create direct relationships with our readers, our audience.
We are doing that successfully, but this absolutely had a dramatic and negative impact on traffic, most clearly on the smaller community sites at Torstar.