I know that you are an avid reader of our strategy. You have certainly noticed that we said we would go wherever Canadians and Quebeckers are. We will seek them out wherever they consume content. That's our objective: to serve them wherever they consume content.
Now it turns out that Amazon has a service called Prime Video. It is well established in Canada and already offers a number of Canadian channels, including all Bell's channels, French and English, and even a Quebecor channel, TVA Sports. Our data shows that the channel is used by 50% of those under 35, francophones and anglophones alike. So, if we want to reach people who no longer have cable by providing a trustworthy and semi-official streaming source of information, the idea is, as I said, for us to go where the people are.
We certainly recognized that putting ICI RDI on Prime Video, as the only way to subscribe if you don't have cable, was going to push people towards Amazon. We felt justified in taking a step backwards in order to first create conditions that would encourage people to access ICI RDI on TOU.TV, just as CBC News is accessible on CBC Gem. Then they would always have a way to move to our platforms to get our services. It's like putting on your own mask before helping others.
But I am not naive. When we offer the option to subscribe to Prime Video, there will be people who will choose to do so, because it is their platform. The Quebec government has passed legislation to allow francophone content on foreign platforms. With an agreement such as the one we have, we are helping with the discoverability of francophone content on platforms that Quebeckers use.