As I was saying just now, we have to continue to develop accessible services that react to the changes in the way people consume information and entertainment. That specifically implies following them on the platforms they choose—they are legal and accessible, after all. Then we offer diversity and a safe environment that allows them always to come onto our platforms in order to consume information and to be entertained.
We have to do that with a good understanding of the industry, which is faced with many challenges. Everything we can do contributes to that effort. We have actually offered packages with Bell's platforms, for example, so that we can provide subscriptions to ICI TOU.TV and Crave. We have also worked with our colleagues from Les Coops de l'information in designing training programs that their journalists and ours have access to. We have also developed ways of improving the performance of Canadian media in securing advertising revenue.
Specifically with regard to smart TVs and the digital environment, we have a lot of work to do to establish a kind of sovereignty and ensure that Canadian companies have access to those media. We want them to replace Google and Facebook and we want them to be the vehicles of choice for Canadian companies wishing to reach the Canadian public.
There are a lot of things we can do and we are in a new era.
Honestly, I have been working in this area for 35 or 40 years. I am old school, but we have to be constantly learning. We have to be always asking questions. That is what we are doing with our journalism colleagues. We have to ask ourselves what we can do to move forward together and to preserve our industry.