It's a starting point for many people. It's also an ending point for a lot of people. You end up with musicians who have retired, and then they come back to host a radio show in their retirement because they love showcasing content. It happens a lot within our sector.
We're the space in which people get their first opportunity to be played on the air. People, not algorithms, are creating an experience that you get to have. The popular content being played on our stations—reggae, blues and jazz—is rarely heard on more commercial radio stations because there's either no capacity for it or no ability to monetize it.
It provides a broad space in which those communities, specifically artists, have a spot to come in and make a local connection, play a local gig, bring communities together around it and continue to grow. It is still very much a starting point, as you said, in many spots, yes. Hopefully, they can transition to generating higher revenue because royalties on radio are not what they used to be. If that's what you're looking for, that's fantastic.
We also have artists who love to release their new albums for their local radio station. They want to provide that community story for those individuals.