Sure.
The media and journalistic landscape includes private broadcasters, the public broadcaster and not-for-profit organizations, and they all have different mandates. What's absolutely unique about CPAC is that instead of having a sound bite that goes into a story, you get the full coverage of the event at which the sound bite took place. That is what we mean.
For instance, above and beyond parliamentary proceedings, press conferences and sound bites, we go to events such as all political party conventions, and we will be there to cover them. Anything that's public-facing, we will cover it in its entirety.
I always think about, for instance, an example such as the Assembly of First Nations' annual general assembly. We're there for its entirety. Even APTN, which is there to provide community-based information for indigenous people and about indigenous people, will only do a news story.
This is what I mean by it.