If I understand, it's digital innovation.
That's one of the great democratic systems that we have now, as it allows smaller stations to do so much more with that new technology. Barry and his community stations and organizations like ours don't have huge budgets, but we do so much more and get to so many more people because of the innovation and the opportunity we have to take our message and get it out further than ever before.
Even though it's a difficult time and a lot of investment is needed in creating and taking advantage of that innovation, it allows smaller players to take the message out to our communities in a much better way. It's a very important time for us.