Yes.
As a couple of lads from New Brunswick, probably living within....
My family came from Grand Falls and St. Stephen, two border towns. One thing in a border town is that if you owned a car lot in St. Stephen or Grand Falls and you advertised on the radio station just across the border in Maine, you could not claim that as a business expense, because there are rules in place that were always intended to help preserve Canadian media. When it comes to Internet-based platforms, there's a loophole, and it has not been closed. As for all of that $11.2 billion in advertising that has left the Canadian market, this is one thing that has helped to spur it on.
It's not to say that people would stop advertising on digital platforms. It is certainly an incentive for them, because they get a business tax credit for that business expense.