Thank you very much.
One thing that is always a challenge for broadcasters is.... The reach of our members is still very strong, but in fact one thing we're seeing is that while retail sales and advertising tracked very much to broadcasters for decades, in the last decade there's suddenly a gap between those.
I've had a radio operator say that 100% of vehicles have the radio app, basically, in them, and 89% of Canadians listen to the radio every week. There are a lot of apps that would kill to have that sort of penetration into the market. Radio remains very vital.
One thing I would say in terms of an important piece of innovation when it comes to news is that over the past decade, as we started to see some of the local dailies and weeklies close, a lot of radio stations took their websites and turned them from promotional websites into community news portals. A number of groups, including Arsenal in Quebec; Vista out west, primarily; and Golden West have really invested in those community news portals. They are community news portals that exist outside of the foreign digital behemoths' systems. Those who invested in their own digital properties have been able to withstand some of the challenges of news blocking and threats from outside the country.
This is one area that's very much responding to the community and finding the digital tools, as Jeff said, to innovate and serve the community better.