You're not wrong, Mr. Généreux. The way the government promotes its initiatives has been the subject of debate for the past 20 years. Of course, people might scratch their heads a bit if we invest money in GAFAM. However, our advertising needs to be where the people are.
As for setting an example, I think the recurring replenishment of the Canada media fund and the Canada periodical fund in recent years set the example. This shows that the Government of Canada is committed to ensuring a healthier and more balanced ecosystem. That said, we can certainly always do better.