I don't know if we want to have this supply and demand conversation today, but there's a reality when one million people want 500,000 tickets. We see this every time we have international shows.
Do I think it's okay? No. Do I think it's capitalism in action? Absolutely. I don't like paying $1.95 at the gas pump. I broke my iPhone. I'm going to need a new one, and it's going to cost a lot. This is the world we live in.
If we want to be intentional about how we address these things, again, we need to unpack policy. We do this in other sectors. We do this in defence. We do it in tech. To a certain extent, we do it in health care and education. We need to do it in entertainment and creative and cultural industries to understand the opportunities they represent. If we have all these people willing to....
I don't disagree with my colleagues in Quebec at all. We have finite dollars for culture, but there's a reality. My 18-year-old daughter saw Taylor Swift, and I paid for it. I can tell you that it was expensive, but she wanted to see that. I am helping her to understand other types of shows that she'll enjoy, and she does consume music of all kinds in all sizes of rooms. The reality is that this will always exist.
What is our opportunity? Our opportunity is to look at where the gaps are. Smaller venues work in a different market context. How can we address that? How can we help them stabilize and grow? How can we help Canadians and people coming to Canada to consume our culture and understand the range of opportunities?
It can't be big versus little. Otherwise, we don't have the balance that I feel is fundamental to the success of the ecosystem or Canadian artists in the Canadian economy.