Yes, we do represent thirty or so festivals in and around Montreal. We have a presence there, it's a region for us.
I don't quite agree with Ms. Benjamin. I actually think a group like Live Nation can play a role.
First, we don't have to support it financially. But for a good number of the major festivals, the group can apply for grants. Our governments are asking us to consume locally, but, at the same time, they are funding an American company. I find that it makes no sense at all.
The funding for Live Nation has an impact on the share of the pie for others. I was talking about this earlier. Canadian Heritage does not have unlimited amounts of money. If you give a lot to the major players, the minor ones get less. It's quite the game.
I have a really hard time understanding why we are funding an organization that is extremely profitable and powerful.
Let me share a fun fact. When Taylor Swift came to Toronto, it cost less to buy a plane ticket to go and see her in Germany than to see her in Toronto, because the tickets cost so much. It's another example of the effect that company has. Clearly, when you are paying $3,000 to see Taylor Swift in concert, you are not going to see as many shows in Quebec and Canada.
So, yes, our sector is becoming Americanized.