Thank you for that. That was excellent.
My next question is in a similar vein. Would it be an accurate characterization, in your opinion, going back to the 280% growth that was highlighted earlier within the Franco-Canadian space on Spotify, that the goal here is to ensure that it's not merely coincidental or luck but that it's part of a growth strategy that our country and our media space infers? Is that an effective characterization of the intent here?