Absolutely. I hear you on that.
However, I just think that it wasn't necessary to give them that option. These aren't large sums of money…. Of course, this money is needed and welcome. That said, it seems that these companies wouldn't have responded any differently if they hadn't had this option. The likely outcome is that they'll try to send as little as possible to the CMF. They'll also likely find all sorts of ways to invest as they see fit in whatever they please, rather than supporting content producers who are established and recognized, particularly by the Canada Media Fund.
In short, it seems that the collection of funds in this manner will compromise the potential for truly high‑quality content.