I don't have a precise answer yet. The fund will be administered by the Canadian Association of Broadcasters, based on submissions to it. It could be up to 40%. That's a maximum we have put in. I cannot give you a precise number yet, because it has not yet been determined.
Evidence of meeting #4 for Canadian Heritage in the 45th Parliament, 1st session. (The original version is on Parliament’s site, as are the minutes.) The winning word was content.
A video is available from Parliament.
