It's from a lot of inspiration, I would say. We did some research around the world. We went to London. Also, we do some work in warehouses in Los Angeles, and we did an experience at Knott's Berry Farm, which has an artificial western town.
We were approached by Liberty Entertainment Group 10 years ago, which runs the Casa Loma programming, and they invited us to do an escape room there. We have brought all these international experiences of live theatre. We also fell in love with escape rooms, and it just felt like the right fit.
Also, frankly, it was like a clear opportunity. I don't necessarily like having to pay large amounts of rent, and these partners were willing to take risks with us and to share revenue from ticket sales. They were also willing to co-market the experiences, so it really was a win-win to find the right partnership.