Yes, absolutely, and particularly because we aren't playing to 400- to 700-seaters every night, we need to show presenters and venues that our show has merit and has reviews. Oftentimes, when you're premiering a new work, you look at it as a loss, because you're investing in something that's going to keep touring five to 10 years down the road. We look at other industries and we go, “Yes, that's worth the creative investment for that period of time.” The life cycle of these shows and these artists is a lot longer than we necessarily assume.
