Yes. It was born of an idea my creative director had, in which we mash up Scrabble and poker.
Instead of playing words on a Scrabble-like board, you score poker hands. It's closer to Yahtzee. We removed a lot of the poker terminology because of the gambling implications. There's no actual gambling in the game. It's just a scoring mechanic.
In the story we built, you are restoring a diner. You're a small-town girl who moves back home and restores her uncle's diner, which was where she learned the game.
We targeted that female age demographic and up because it was mostly through the platform that we partnered with, which was Pogo.com, under Electronic Arts. That demographic is a majority of their audience. We found that one of the things that people assume when they think about video games is that it's mostly male-dominated, 20 to 35 years of age, but that's not true anymore. It's pretty much a fifty-fifty split. It's just that most people in that age range would not self-identify as gamers, even though they're playing Candy Crush or word games like Wordle at The New York Times on a daily basis, and sometimes they play more than what the assumption would be if you asked anybody out on the street.