The first time we made the game, it was available only on a dot-com. The strategy behind that was translations first. We had built it in English only, and the first thing we did was translate it into Spanish and French. We then exported it to multiple platforms. It is now available on the Windows store.
As well, we started to use a significant amount of those funds for advertising. The majority of the revenue comes through one stream, so it was to expand the streams of revenue across that project.
We own the intellectual property of that product outright. Sometimes in publishing deals, you have to give up some of your intellectual property, or percentages of it, to get it funded, but in this case, we own everything.