When there's innovation, it's essential for balance to be restored. That has been done for years in response to various innovations that are now part of our culture and available services.
In the same way, for us, the collective aspect arose from the evolution of copyright and the way it was managed. If it's easier for the copyright user to take the collective approach, they can do that. If it's more important for them to negotiate party by party, they can do that too. That's part of the evolution. Both options are possible.