We consider ourselves an innovation organization, because we haven't found the silver bullet to find all of these disengaged youth as yet. But we're constantly testing and trying and figuring out new ways to do our work.
Right now we are working through other community organizations that offer front-line services and different resources. Whether we're talking youth shelters, employment centres, or food banks, there are different organizations out there that are providing services to young people who are more marginalized or harder to reach through the traditional current systems we have.
For us, it's partnerships with organizations like that. We've found that talking to them about the issues they're working on and how that's related to government and thus related to policies that affect them and the populations they serve, has been a really good way of building that relationship and trust with those organizations and the communities they serve.
Then, as a youth organization, we always try to find fun ways to bring these resources to them, whether it's video content, whether that's infographics or partnerships with artists, and finding interesting ways so that when we're actually with this population they're engaged in the conversation.