First of all, lead itself is toxic under CEPA. CEPA doesn't then regulate lead in products, and in these products in particular. We have addressed this problem under the Hazardous Products Act. After six years of talking about it, we came up with a regulation that made, in my mind, a completely artificial distinction between children's jewellery and jewellery in general. The only thing that was regulated under that regulation was jewellery marketed to children. First of all, there are other things that aren't jewellery, like key chain fobs. The one I have here is 535,000 parts per million.
The regulation under the Hazardous Products Act addressed perhaps 1% of the problem, in my opinion. The stated reason in the regulatory impact analysis was that to go beyond the regulation of jewellery for children would constitute an unfair economic hardship to the costume jewellery industry. That makes my blood boil, because what's being valued there, what's being decided there, is children's health versus an unfair economic burden to the costume jewellery industry. It's an absurd balancing act. The notion that a distinction can be made between jewellery marketed to children and a key chain fob or a necklace marketed to me as an adult is absurd. I will still have the lead on my hands from handling this, or I may have a necklace on. I'm sure you've seen women holding a baby, and the child will put her necklace in its mouth. Or you give your keys to a child to distract them. So the notion of making that separation is absurd.
The other thing was the previous question about what has been done. In Health Canada, there's a lead risk reduction strategy. Again, it took ten years of talk to put this together to address this, and this is just one example. There have been many other examples of lead in consumer products, such as in the zippers on children's clothing, in sidewalk chalk, in crayons, etc. The last time I checked was about two months ago, but this lead risk reduction strategy is still a draft on the website. That's all it is. It's a discussion paper. It's a suggested risk reduction strategy. It's not regulatory. The only regulatory approach to any of this, after nearly fifteen years of talking about it and seeing these products on the market that contain a substance that is CEPA toxic, is one regulation dealing with, in my opinion, 1% of the problem.