Thank you, Mr. Chair. I have just a couple of quick comments and then a question for the department.
The issue of the advertising campaign: with a business background, a successful business would budget into its annual budget a certain amount of dollars for advertising. You needed to have an advertising campaign that was effective and efficient at getting one's message out, and businesses that did not have an effective and efficient way of getting their message out would not be successful, generally speaking.
So having a successful advertising campaign I think is critical, and the message is that we each need to do our part to reduce the amount of greenhouse gases that are caused by our use of energy, number one.
A comment was also made about the One-Tonne Challenge, and of course the previous government had a comedian who was the spokesperson for it. Maybe they thought it was a humorous plan. But obviously it wasn't successful, it didn't get it done. Our plan is now working with our international partners. It's part of a global international plan that will be very, very effective and is already effective, and the Liberals are still laughing.
So I have a question, and it's again an offshoot of the congress I went to at GLOBE. We heard of the need for electricity. In India, 100,000 villages have no electricity, and a lot of the energy now being planned is to create the new power generating plants using coal.
In rural Canada, in British Columbia, there are communities that use diesel to create electricity for some of the outlying areas. There is Highway 37, which is an electrification project. Could you elaborate on the benefits of that project again to reduce greenhouse gas emissions and have a cleaner supply of electricity?