I think we have to work collectively on this. We have consumers. We have producers. What we don't want to do is throw an industry into shock. I think we can establish limitations, we can establish reductions, we can establish a clear path that will see real results.
I'm very encouraged by the fact that I've been lobbying my local Safeway for a number of years to carry these products, and lo and behold, one day I walked in and they were there. So I think consumer demand is a real driver, and I know that more and more people will become vocal.
We will have an education program going throughout Manitoba this summer about ways individuals can reduce and can be a part of the result.
So of course we'd like to get to a place where there is a reduction sufficient to not cause any more harm. To get there, I think we have to work collectively. The government in Manitoba works in consultation and tries to get agreement around the table. That's how I would hope we would work nationally as well.