The World Wildlife Fund works with what we consider to be change-ready, leading-edge companies. Actually, we see a lot of willingness to act within the business community that we're dealing with. But there is also a recognition that it would be (a) a lot easier, (b) a lot more motivating for their competitors, and it would even the playing the field if it were entrenched in policy.
You always have that leading edge, which is great because you actually want to profile best in class. But that wears thin after a while, and it gets very hard on the leaders when they have to really be out front for way too long. Even taking this market transformation kind of approach basically involves taking the signal from some of the leaders. The climate saver companies that World Wildlife Fund has worked with range from Sony to IBM to Johnson & Johnson to the Catalyst paper company. These are companies that are making very significant reductions to their greenhouse gas emissions in their own operations. Catalyst has made a 70% reduction. You might know of them. Take their lead and entrench it in law.