Excellent question.
With our experience through the programs that we've been offering now for, in one case, almost 20 years, what would pleasantly surprise you, as it has us, is the receptivity of the public, including anglers and hunters, to actually respond to these threats in a positive manner. So, for example, if they're made aware that accidentally they may be contributing to the problem, they're among the first that in fact want to change their behaviours, which you've heard is so important here.