It's actually a family-based program. I would like to say that in a number of these programs, for example, the learn to camp program that we have done in Calgary, about 90% of the people who participated were new Canadians. We're seeing a huge uptake in new Canadians, because this is one of the ways that new urban Canadians are seeing that they can overcome a barrier. One of the biggest barriers that people have being in the outdoors, which was revealed through surveying we've done, is the apparent lack of knowledge. If you think that it's scary and you don't know anything about it, it's a very difficult barrier to overcome.
Parks Canada isn't in the world of buying tents, so Mountain Equipment Co-op provides the tents. The International Mountain Biking Association does some teaching on trails and how to mountain bike. We have had many local groups across the country, from Trans Canada Trail to local trail groups actually take people on guided hikes. The campfires at night are quite spectacular. I've participated in a number of them, and to see 100 new families actually out there enjoying the outdoors for the first time is pretty phenomenal.