Thank you.
I'm also a huge proponent of bottom up rather than top down and the heavy hand saying that this is how we're going to do it. Bottom up is what you say. Now the children are coming forward and saying they want recycling, and they want to enhance it rather than that they're okay with the status quo. That's what happens when they're involved.
Mr. Kendall, I was really intrigued by several comments you made in your presentation. One was that “to drive long-term change, programs need to have very direct outcomes, and we need to do a better job of celebrating success”.
One of the things we quite often seem to think is that the bigger the process and the more the process, the more we're being successful. You really get down to brass tacks in saying that the outcome is what's important, and you ultimately celebrate that outcome. I'd like to expand a little bit on how you see that outcome being so critical and important. It's not so much the process. The process obviously gets us the outcome, but it's the outcome we have to focus on. You made a bit of a comment about the negative messaging and that we actually have so much to be proud of as Canadians.
I'd love you to expand a little bit on that and on why you see it that way.