In answer to the first question, this came out of the large study we did with kids. At the time, our program was called the Power of One. It was all about small actions aggregating to make a big difference. What the kids told us was that they understood that, but they wanted to help that animal over there and they wanted a very specific outcome for that animal. That's what kind of led us into this new program of getting the kids involved directly in the conservation projects.
Within those projects themselves, because we're dealing with children, it's important for us to take on projects where we can almost guarantee the outcomes. Through the process, we're reporting to the kids on the progress of the project they're getting involved with. We want to celebrate that success. This is a way we look at counteracting a lot of the negative messaging they're getting at school and through the news right now. Our program is really about celebrating how, when we all work together, we can make a difference for animals and for the environment, and how critical it is that we are working together on these things.
In terms of celebrating success and being proud of being a Canadian, there are some of those things I mentioned. One example is the first parks service in the world. There are 12.4 million hectares of protected area in this country. It's fantastic. It's not all back in history. Even within the last five years, the amount of land we have put aside and conserved is world-leading. We've put together partnerships in this country. The current initiative on the boreal forest was in collaboration with NGOs and industry. These are globally significant areas and globally significant partnerships. We're really leading here in Canada, and we should be proud of that.