One of the ways we do that is by talking to kids and trying to inspire them to go into environmental careers—not defining or narrowly defining an environmental career as in becoming a conservation biologist or working for an environmental group, but that there are many people in Canada who are having a positive impact on biodiversity, that there are many different industries and ways you can get engaged.
As Peter mentioned, by highlighting some of our partners—for example, Ontario Power Generation is a partner. We have a young, energetic person who works in their environment department, standing on a rehabilitated area at one of their power plants, talking about how cool it is to have a job where you work at OPG, but you're also helping to protect biodiversity. We want to make sure that children understand that there are many different ways to play an active role in protecting biodiversity and conservation.