The answer to that is yes. I'd be glad to drop you a line that gives you a more detailed explanation of where we're going with it. It's very scientific. I'd like to have the scientists around our shop weigh in a bit on it.
Certainly we can demonstrate for you that we understand the problem, that we know what you're saying, and that we're doing something about it. We can show you what we're doing, and we can show you what others are doing, as well. I'd be glad to see that it gets to you.