I believe a couple of things need to be done. I think one of the things is that the national carbon credit registry would go a long way in exciting people on that. There are some investment opportunities around North America for greenhouse gas credits.
The other thing is that we just need a solid, concerted effort to remind people of the environment more often. We need to make them aware of life choices. You see a lot of things right now around organic waste, especially around protecting, not over-consuming, organics, kitchen materials, vegetables—those kinds of things. Those are policies and programs that need to be taken everywhere, not just one municipality to another municipality. It has to be a concerted effort.
I think both of those things would bring some interest.