It is important because as a constituency these are people.... If that community is committed to actually doing things for the environment and making the environment better, then this is a constituency that you have to engage. To engage them, you have to know them. To know them, you have to study them.
I would say that is the number one thing. Engage us, use us, pull us in, challenge us, give us the rope, and we'll pull. To me, that is the number one reason why it is essential that you folks bring us in deeper.