Thanks, Bob. I'll respond quickly and I'll leave some time for Ms. Daigneault.
We see a lot of trends shifting. I mentioned the Canada goose and the phenomenon of young people and people who weren't traditional fur users still spending more than a thousand dollars for a jacket. So it's not a cheap product, but it's wearing fur.
We're seeing the fashions change in the western world to styles that are more interesting to people today. You will often not notice fur when it's fur, because it's often dyed in colours to look like a piece of fabric; it's not just a natural piece of fur.
But we're seeing a big trend back towards natural fur, not only here in North America but in Europe as well. And in Asian markets there are significant opportunities, and driving trends there.
We see what's happening here as a positive trend for the future.