The story that you told us earlier and the kinds of changes that he was able to make to his small company so very quickly are the kinds of things that need to be translated off to many others because many small things can make a huge difference.
One of things in Ontario in particular that might be driving some of this need for alternative sources is the issue of the cost of water, hydro, and so on. Certainly from a business perspective, I would think that they would be very open to being triggered with ideas and opportunities. Some of these partners that you have I would imagine are reaching out to some of the larger corporations. The smaller ones should be an easier turnaround, but some of our major companies must be already taking significant steps to reduce their resource use, are they not?