There is absolutely a trickle-down effect, where we see employees of regional carbon initiative members who are then participants in different programs of the GRCA, for example. They may then also volunteer with one of the many environmental groups in their community, so it is another channel through which we can connect with Canadians and speak to their connection with nature and to their own interest in the environmental performance and record of our country. Absolutely, engaging through an employer is a critical way to speak to Canadians.
On June 4th, 2015. See this statement in context.