Absolutely, particularly when they have had some big wins, for instance when there's been some financial windfall from a T5 retrofit. I think it goes to an earlier question we received. All of a sudden, if employees are getting excited about it and are proud of their employer, this is not all about energy savings. There is value to the company in having employees being prouder and excited to work where they do. That has residual benefit. That changes the culture of a business, and then they can look at some things that may have a payback period of seven years that, on day one, the company might not have considered.
After they've had some of those early wins and employees are pumped up, that becomes an option, which then goes back to your questions about incentives. I think your metaphor is a helpful one, where companies can learn how to cut the paper into four. Government can provide programs to make it easier for them to do so and have the recycling programs and infrastructure that make it the norm, which goes to the earlier question.