That's a very good question. Yes, scale comes into it, definitely.
It's been interesting listening to all the questions today. A lot of it comes down to human nature. The comment has been that we know what to do and we know what the right thing is. Some of the right things are cost neutral or actually will enhance the bottom line. Through putting in wind breaks, for example, farmers can probably get higher yields on the crops in some circumstances, but in others they may see a drop. It's getting the knowledge out and overcoming the barriers.
Some of those barriers are just cultural norms. I speak to a lot of farm groups, or I have in the past. I always like to frame it that no one gets up in the morning and wants to pollute. What they are getting up to do, if it's agriculture, is farm. They are getting up to make a living farming. That's what they know. Often they farm in a way that may or may not impact the environment. Building environmental awareness into it may be just that extra piece that they can't handle at that point in time, either financially or knowledge-based, so we try to bridge that with the incentives and the technical assistance.
It's a scale piece. It's an ability to reach everyone. Not everyone goes to the farm meetings or reads the farm press. It's interesting that still, after 15 years of having a rural water quality program, some landowners are surprised that they could get funding for something. Some are very expensive. Proper and adequate manure storage can be hundreds of thousands of dollars. We're putting a $25,000 grant towards that. That may be something that they plan for. We then try to assist them with ensuring that it does address the water quality impacts they may have and with building in nutrient management.