Thank you, Ms. Ambler, for the question. And thanks again, I do have to say, for the support from the Government of Canada for the Credit Valley Conservation and Holcim partnership for this nine acres of land that we'll be rehabilitating.
It's an excellent question. I think we're seeing more and more large companies like Holcim going down the sustainability path. As a global company based out of Switzerland, Holcim's venture into this is decades old. Really it's been adopted around the world, the understanding that sustainable business is good business. We don't hide behind our borders. We don't hide behind our fences and the security we have around our properties. We are very open to the community. We're very transparent. We have that trust built that allows us to really be a good corporate citizen for the benefit of the community and of us and our employees.
As to how a company like this would get started, or would go down that road, really a part of it is Holcim's mentality and view of sustainability as being a critical part of the sustainability of our business, with that triple bottom line of the environmental, the social, and absolutely the economic. We need to be sustainable. We need to be an environmentally and socially responsible business to be economically viable. None of those aspects are mutually exclusive in the world we operate in.