That in fact is what we've been hearing from other witnesses as well. I think it's good for Canadians to know that helping the environment, being responsible in that regard, doesn't have to affect your bottom line, and in fact can improve it. Thanks for making that point.
You mentioned the habitat stewardship program for species at risk and the announcement we were able to make together just a few weeks ago. Again, on the part of the Government of Canada, this is a $104,000 natural enhancement project having to do with stopover for migratory birds.
Now, one might think that cement and concrete don't have very much to do with migratory birds. Why this project for Holcim? What's the benefit? Please help us understand the “why” aspects. Why did Holcim choose this and why is it important to you? I think it's fairly obvious why it's important to the community, but why is it important to Holcim?