It's interesting that you talked about that groundswell, that way into an organization through individuals and building those relationships.
When you talked about employee engagement, your example was how some companies actually want to roll up their sleeves and plant trees. We had another organization here on another day of this study and I asked some questions about that tough balance where you want to engage individuals at a company, for example, and let them get their hands dirty and plant trees, but at the same time they're often not the most efficient people to be doing that project. The people working in your organization probably have a lot more expertise.
How do you get that balance of having corporate engagement while at the same time actually accomplishing your goals and not just creating more work for you?