I'd have to say that the first thing is trust. It's about building relationships. We have really put a lot of time and effort into ensuring that the agricultural sector knows who we are and what it is that we're trying to offer them. We're fortunate to have some funding through the Region of Peel for our rural water quality program. I have an individual who is leading that program who has an agricultural background and is building those bridges and working directly with the operators to provide them with some new opportunities for water and land stewardship. We're also combining some other interests in dealing with species at risk, creating a market-based mechanism to provide habitat for significant breeding birds, the meadowlark and bobolink. We've created a certified bird friendly hay program, where we're bringing together producers and operators and buyers of late-cut hay—steer operators and the equine industry—and it's a win-win for everybody.
I think we have to be sensitive to the fact that those operators are in fact running a business and want to run that business in a sustainable way, which means that they have a long-term view of the land and water resources they're utilizing. We have to provide tools, mechanisms, and support for them so they can carry out their operation in a very challenging industry.