Yes. We're definitely finding that if we look at a community context and track involvement, say in Orangeville, the businesses that have become involved over the past decade—it's been a long campaign—have steadily increased their level of involvement. It's gone from general interest to financial investment to being engaged on volunteer committees to being watchdogs or trail stewards in our conservation area and now to participating in processes to develop and review management plans for the conservation area. It's a very holistic approach to it, and working with local businesses has been incredibly beneficial for us. I think it speaks to the shared-fate rationale, that once we start working together everyone realizes that we're in this together and it truly speaks to the mutual benefit.
On June 11th, 2015. See this statement in context.