Absolutely. It's a well-oiled machine in the fundraising department, prospecting for different areas, reaching out to corporations on a regular basis. We've found it really helpful, through the support we've received from the federal government, first through FedDev southern Ontario and now through the national conservation plan, to have initial funding to expand into a new geographic area. Let's say you contact a corporation who has never seen you on the ground in Edmonton. Even though you have an objective of expanding your program into Edmonton, they don't want to be the first people to put money towards that. We've been able to leverage support from the federal government to go to a community for the first time and then, in future years, almost every single time we've been able to replace that money with local corporations who want to see the program stay.
As the Credit Valley Conservation Authority mentioned, once the employees see the value of your program, it's really hard for the corporation to cancel it. If we visit an employee's child's school with wild animals, and we inspire them to join Earth Rangers, then the employee becomes an advocate for us. It ends up being very good for us financially in the future.