Mr. Butler, I was very interested in the project you described about the seawalls and using natural methods to protect shorelines. We did a study on urban conservation a couple of years ago, and a number of us threw out the idea of the Building Canada fund supporting ecological infrastructure. To me that's the way of future: constructed wetlands and the things you're talking about, projects that deliver multiple benefits.
I have a fisheries background myself, so I'm very interested in your Off the Hook program. Is the program working? Are there price premiums? Do consumers pay more for those fish than for the sort of mass-caught fish, or is the price point about the same?