I appreciate your answers, but I still find two points problematic.
First, I do not understand why you would ask for additional funds to run a government advertising campaign. Unless you are in an election year, there is no need to conduct a campaign to say that the government is taking concrete steps to benefit the environment. This was not in the initial budget, it is new and it comes out of nowhere. I find this disappointing, and it is not what I expected from Environment Canada.
That said, I understand that you may be between a rock and a hard place. On the one hand the government gives you guidelines, and on the other you must deal with daily reality.
The other point concerns issues with pay administration. None of that goes to the environment. I think it a waste, and grandstanding. I remind you that Bill C-69 has not yet been passed. You are asking for funds in connection with a bill that has not yet been approved in the Senate.
What is the priority? Are you really working in the interest of the environment? I'm asking myself some serious questions about that. Why run a publicity campaign at this point?