Thank you very much for your question.
I appreciate the spirit of your comments.
I can give you some background on the goals we, in the canola industry, have had in the past, and our success in achieving those goals.
For example, as an industry we take the targets that we set very seriously. They're ambitious targets, but in the past we have had a very strong record of achieving targets, and we intend to achieve these targets.
For example, when we started to set targets as a canola industry in the early 2000s, it was a rough time for the industry, and we set a target of getting to seven million tonnes of production by 2007. We met seven million tonnes of production, and we asked ourselves where we wanted to be by 2015. We set a target of 15 million tonnes of production by 2015. We actually attained that level two years early, in 2013, and we asked where we were going now. That's when we set our 2025 targets of 26 million tonnes of production, based on 52 bushels per acre, by 2025.
As an industry, we have a record of coming together and including all links of the value chain. We look out into the future and set bold targets, to motivate change within our industry and to motivate change in the environment that we operate in, including the regulations around innovation and the practices that we need to get there.
When we look at the targets that were outlined, it's very much our intention to achieve these targets. We have a plan in place at the Canola Council.
For example, we have professional agronomists working with industry to address important issues.
One of the big issues is sustainability. Others are things like disease, and really transferring knowledge from the science bench to a farmer's field. We, as an industry, voluntarily invest in that through our agronomy and research program. There are many items that line up in the activities that we do to help achieve these targets. We plan on achieving them, and I hope you ask us in 2025 whether we have succeeded.
Thank you.