I, as well, would like to thank the guests for their testimonies.
Mr. Valiante, you talked about creating a different way to give coffee to folks when people are getting their coffee.
Mr. Sandborn, I think you made the statement that encapsulates the discussion or debate on whether our strategy ought to be a reduction and reuse approach versus a recycling approach.
I will open it up to all of the four guests to comment on that discussion. Is it an either-or? Can we do both?
Mr. Valiante can begin, then Mr. Sandborn, and we'll go around the table.